Blurring the lines between art and pop culture, Koons' images of blow-up animals whimsically evoke memories of childhood. The gift-boxed collection of two mugs includes a can of illy for auto drip coffeemakers and a Koons Collection Brochure.
For the second time, Jeff Koons is back with illy to design this very original illy collection. Blown-up animals seem to come alive on the porcelain mugs to keep us company during our coffee break and take us back to childhood, as they already did in the previous collection.
The apparent simplicity of the decors purposefully conceals the complex process that generates them.
Koons remains faithful to his works that, over the years, have aspired to "communicate with the world" through a visual vocabulary filtered through advertising and the toy and entertainment industries, taking us to the borderline between artistic language and popular culture.
Jeff Koons is among the most controversial and intriguing artists to emerge in the past decade. Like Marcel Duchamp and Andy Warhol before him, he is concerned with the transformation of everyday objects into art, and takes such post-modern issues as high and low culture, context and commodification of art as the central focus of his work. Banal or original, Jeff Koons has brought out the essential from Pop Art, one of the most notable avant-garde movements of the 20th century.